Leads Alpha Ltd/Flipbox Design (Company number - 13906920) (LEADS ALPHA or We/we or our/our or Us/us) is dedicated to upholding the privacy of your personal information and data.

If you have any questions regarding this Privacy Policy or your personal information, please feel free to reach out to Leads Alpha’s privacy officer in England by emailing us at info@leadsalpha.io.

Valuable Personal Information To Us

Personal data is information that relates to an identifiable or identified individual.

• Identity Data: name, title, and other identifiers.
• Contact Data: billing address, delivery address, email address, and telephone numbers.
• Financial Data: bank account and payment card details.
• Transaction Data: details about payments and purchases.
• Technical and Usage Data: IP address, browser type, time zone, device information, and usage patterns.
• Interaction Data: user interaction with services or communications.
• Marketing and Communications Data: preferences in receiving marketing and communication data.
• Professional and Background Data: employment history, qualifications, etc.
• Special Categories of Personal Data: racial or ethnic origin, political opinions, etc., only collected where legally permitted.

How we collect personal data:

• Directly: when you provide it via forms, email, or phone.
• Indirectly: via browsing, website use, or interactions.
• From third parties: such as analytics providers or social media platforms.
• From publicly available sources: like Companies House or social networks.

Purposes and Legal Bases for Processing

We collect and process personal data about you only where we have legal bases for doing so under applicable laws. We have set out below, in a table format, a description of all the ways we plan to use your data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please reach out to us if you need further details about the specific legal ground, we are relying on to process your personal data, where more than one ground has been set out in the table below.

Purpose of use/disclosure Type of Data Legal Basis for processing

To provide our Services to you, including managing your appointments.

• Identity Data
• Contact Data · Performance of a contract with you To contact and communicate with you about our Services including enquiries you make with us. · Identity Data.
• Contact Data · Performance of a contract with you

To contact and communicate with you about any enquiries you make with us via our website. · Identity Data.

• Contact Data ·   Legitimate interests: to ensure we provide the best client experience we can offer by answering all of your questions

For internal record keeping, administrative, invoicing and billing purposes. ·   Identity Data

• Contact Data
• Financial Data
• Transaction Data ·   Performance of a contract with you
• To comply with a legal obligation
• Legitimate interests: to recover debts due to us and ensure we can notify you about changes to our client agreement and any other administrative matters

For analytics, market research and business development, including operating and improve our Services, associated applications and associated social media platforms. ·   Profile Data

• echnical and usage Data ·   Legitimate interests: to keep our website updated and relevant, to develop our business, improve our Services and to inform our marketing strategy

For advertising and marketing, including to send you a newsletters and promotional information about our events and experiences and information that we consider may be of interest to you. ·   Identity Data

• Contact Data
• Technical and usage Data
• Marketing and communications Data ·   Legitimate interests: to develop our Services and grow our business To run surveys and/or offer additional benefits to you. ·   Identity Data
• Contact Data
• Interaction Data
• Marketing and communications Data ·   Legitimate interests: to facilitate engagement with our business and grow our business

If you have applied to work with us; to consider your application. ·   Identity Data

• Contact Data
• Professional Data ·   Legitimate interests: to consider your employment application

To comply with our legal obligations or if otherwise required or authorised by law. All categories ·   To comply with a legal obligation If you have consented to our use of data about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your data because we or a third party have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using our services. Further information about your rights is available below. Our disclosures of personal data to third parties

We may disclose personal data to:

• our employees, contractors and/or related entities
• IT service providers, data storage, webhosting and server providers such as Google.
• marketing or advertising providers.
• professional advisors, bankers, auditors, our insurers and insurance brokers.
• accountants
• payment systems operators such as Stripe.
• our existing or potential agents or business partners.
• sponsors or promoters of any promotions or competitions we run;
• anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred.
• courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
• courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or to establish, exercise or defend our legal rights.
• third parties to collect and process data, such as [Google Analytics (To find out how Google uses data when you use third party websites or applications, please see www.google.com/policies/privacy/partners/ or any other URL Google may use from time to time), Facebook Pixel or other relevant analytics businesses]; and
• any other third parties as required or permitted by law, such as where we receive a summons.

We have enabled Google Analytics Advertising Features including [Remarketing Features, Advertising Reporting Features, Demographics and Interest Reports, Store Visits, Google Display Network Impression reporting etc.]. We and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together.

You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found here. To opt-out of personalised ad delivery on the Google content network, please visit Google’s Ads Preferences Manager here or if you wish to opt out permanently even when all cookies are deleted from your browser you can install their plugin here.  To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On android, open the Google Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device.

Where we disclose personal data to the third parties listed above, these third parties may store, transfer or access personal data outside of the United Kingdom, including [South Africa and Zambia]. The level of data protection in countries outside of the United Kingdom may be less comprehensive than what is offered in the United Kingdom. Where we transfer your personal data outside of the United Kingdom, we will perform those transfers using appropriate safeguards by the requirements of applicable data protection laws and we will protect the transferred personal data per this Privacy Policy. This includes:

• only transferring your personal data to countries that have been deemed by applicable data protection laws to provide an adequate level of protection for personal data; or
• including standard contractual clauses in our agreements with third parties that are overseas.